Micro conversions: what they are and why they matter

What are micro conversions? To help you understand what a micro thunk is, let’s first look…

Compete or collaborate: what is the better choice for marketing and sales teams?

Sales and marketing don’t go together? This is an omnipresent story today. In some cases, the…

Wishpond’s Brax Improves Indigenous Advertising Platform In Partnership With ROI Marketplace And Additions With MGID

Wishpond Technologies Ltd, a provider of marketing-focused online business solutions, is pleased to announce that its…

Twitter is testing three new ad formats

Twitter began testing three new ad formats earlier this week. These formats include interactive text ads,…

Google uses privacy sandbox advertising targets for global testing

Google has announced the next step to test the Privacy Sandbox for ad measurement and relevance.…

NBCUniversal elevates iSpot to advertising currency in Nielsen scam

As the advertising industry looks to move beyond legacy systems that are struggling to adapt to…

Instacart’s new technology platform allows retailers to sell ads on their websites

Developed by its own Maplebear Inc., Instacart launched the Instacart platform, which integrates a suite of…

Kargo draws attention to advertising with the Parsec acquisition

Kargo announced that it has acquired attention-based mobile advertising company Parsec. With Parsec, Kargo expands the…

YouTube expands to ad-supported free TV shows in the US

YouTube has first entered the realm of ad-supported television, confirming that it will be adding thousands…

Meta has automation for its advertising platform

Goksu Nebol-Perlman, vice president of product marketing, advertising, and commercial products at Meta, announced that Facebook’s…