Growth Marketing Automation: The Next Wave

Modern consumers are highly connected and informed. The digital revolution gives them the tools they need…

Why human values are a crucial lens for brand purpose

Suppliers will understand people’s brand identity and what they need It is easy to forget the…

T-Mobile Acquires Rideshare Advertising Network, Octopus Interactive

T-Mobile today announced the acquisition of Octopus Interactive, the nation’s largest network of interactive video displays…

Perpetua Releases Amazon EU Advertising Benchmarks for Q4 2021

Perpetua, the global leader in e-commerce intelligence and advertising software, today released its EU Q4 2021…

Integral Ad Science Appoints Robert Janecek as Chief Information Officer

Integral Ad Science, the global leader in digital media quality, has announced the appointment of Robert…

Catcher Digital Marketing and Flowfinity Drive Measurable Business Growth for Consumer Brands

Flowfinity Wireless Inc. today released a case study detailing how Catcher Digital Marketing used Flowfinity’s no-code…

Website Conversion Trends Every Marketer Should Know

Across the world, there has been a huge shift towards online interactions across industries. This, in…

T-Mobile Appeals National Advertising Division Recommendation to Discontinue “America’s Most Reliable 5G Network” and Other Claims

The National Advertising Division (NAD) of the National BBB Program recommends that T-Mobile US, Inc. discontinue…

DoubleVerify Acquires OpenSlate to Strengthen CTV and Social Video Targeting

DoubleVerify, an ad verification company that helps brands ensure their messages are delivered in the right…

Mediavine’s minority-owned sites see a significant increase in programmatic advertising sales from a new partnership with Colossus SSP

Mediavine, the largest single-service ad management company in the United States, has partnered with Colossus SSP…